Google AdWords Structured Snippet Extensions

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October 1, 2015 10:23 am | Published by Curt

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that show with your text ads. This is another great extension that you can take advantage of as ad extensions typically increase click through rates, provide further information to the user, whilst reducing your cost per clicks as they are now an important factor in your Ad Rank.

The below image is an example of structured snippets in action:

Google AdWords Structured Snippet Extension in Search Results

Setting Up Structured Snippet Extensions

It’s really simple to set these new extensions up, simply go to the ‘Ad Extensions’ tab:

Create a Structured Snippet Extension in Google AdWords

Click on the drop down menu and go to structured snippets:

Create a Structured Snippet Extension in Google AdWords

From here, clicks on the red +Extension button:

Create a Structured Snippet Extension in Google AdWords

Now go to the ‘New Structured Snippet’ button as seen below:

Create a Structured Snippet Extension in Google AdWords

The structured snippet extension has predefined headers which an advertiser can select from:

  • Amenities
    Examples: WiFi, Swimming Pool, Gym
  • Brands
    Examples: Nest, Nexus, Chromebook
  • Courses
    Examples: Creative Writing, Data Structures, Linear Algebra
  • Degree Programs
    Examples: Business Administration, Accounting, HR Management
  • Destinations
    Examples: Paris, Berlin, London
  • Featured Hotels
    Examples: Luxury Inn, Alpine Lodge, Lakeside Hotel
  • Insurance Coverage
    Examples: Third Party Liability, Collision, Umbrella, Car Rentals
  • Neighbourhoods
    Examples: Financial District, SOMA, North Beach
  • Service Catalogue
    Examples: Oil Change, Smog Check, Tire Alignment
  • Shows
    Examples: The Voyage, Knights, American Dancer
  • Styles
    Examples: Chukka, Cowboy, Combat, Chelsea
  • Types
    Examples: T-Shirts, Mugs, Bags, Pens
Create a Structured Snippet Extension in Google AdWords

Simply add your values as required and click on the blue save button as seen below:

Create a Structured Snippet Extension in Google AdWords

From here, your structured snippets will go under review, once approved they will begin to show wherever they are eligible:

Google AdWords Structured Snippet Extension in Search Results

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