Exclude Mobile App Traffic on the Google Display Network (GDN)

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April 21, 2015 10:27 am | Published by Curt

The Google Display Network (GDN) can be a very powerful tool if used correctly, it can generate thousands of impressions, clicks and even sales with a well-planned out campaign. Clicks are usually cheaper than the Search Network and can help promote your brand whilst driving down that all important Cost Per Acquisition (CPA). On the other hand, if you have just started using the GDN, have very little experience with it or have simply inherited an account, you’ll soon begin to notice the masses of impressions you’re receiving with very little orders being processed. This is likely to be down to the huge amounts of irrelevant traffic the GDN can generate if not set up correctly. One of the problems is usually Mobile Apps generating irrelevant clicks that are eating up your budget.

There is a really simple and fast solution to excluding Mobile Apps which we’ll be explaining below.

Step 1. Click on your Google Display Network campaign.

Select Google Display Network Campaign in AdWords

Step 2. Click on the Display Network tab which can be seen to the right hand side.

Step 3. Click on the Red + TARGETING button.

Select the Display Network Tab and click the +Target Button

Step 4. Select the Ad group that you wish to exclude Mobile Apps traffic.

Select an Ad Group

Step 5. Under Ad group exclusions, select Placements.

Step 6. Enter the Placement ‘adsenseformobileapps.com’.

Click Exclude Placements and Enter the Exclusion

Step 7. Click on the Add placements button to ensure it has been added.

Ensure the Exclusion has been added

Step 8. Click the blue Save button at the bottom of the page.

Finished! You’ve successfully excluded Mobile Apps, however there will probably be some site category options that you’ll want to exclude along with Mobile Apps such as sexually suggestive websites, death and tragedy, In-game and GMob, all of which can be done by going to the Site category options and excluding as you wish:

Exclude site category options

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