Category: SEO

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

The face of marketing is ever-changing in this advancing, digital world, where the goal posts always seem to be moving. But marketing isn’t about finding one formula that can be used time and time again for years on end. Sooner or later, the method you’ve been using will cease to deliver the results you always […]

The digital marketing industry is vast. There are multiple people and entire teams who work tirelessly around the clock to ensure websites and companies are as exposed and as relevant to their customers as possible. Where the everyday internet user won’t understand the work and the many threads that make up the digital marketing tapestry, […]

There are plenty of marketing strategies out there that professionals in the industry will use to try and set your business apart from the crowd. However, there is such a thing as a completely ineffective marketing tactic that could hinder your efforts rather than ensure success. With this in mind, we’ve collated a list of […]

Push notifications might seem annoying for some, but for others, particularly business owners, they’re actually an incredibly beneficial feature to have. Provided the push notifications you’re sending your customers are relevant and frequently delivered, you’ll soon be repairing the benefits. According the research, customers admitted that they were more likely to use an app when […]