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Marketing strategies are imperative to successful online statistics and performance. It’s the difference between having zero page views and hundreds at a time. It also is the difference between generating leads and sales and not having any interest in your business at all. A marketing strategy involves a variety of things, such as: content, copy, […]

When it comes to using Google Analytics, there are plenty of benefits to be had, especially if you’re looking to use it to your advantage when creating quality content. Whether you work in marketing or are busy running your own blog, Google Analytics is a great way of generating new content ideas.  You might be […]

If you have anything to do with content marketing, or even if you’ve written a dissertation or an academic essay, you’ll have likely heard of a programme called ‘Grammarly’. It’s a way of checking the spelling and grammar of your copy electronically rather than by using the expertise of a qualified copywriter.  However, even copywriters […]

Google for Creators is something that content marketers use as a highly-effective way of generating high-quality content for a wide range of different audiences. No matter the industry you might be working in, there’s nothing more valuable than decent content to go alongside your website and your brand. But how can Google for Creators help […]

Email marketing is a highly-important tool for business owners these days, especially as we start relying heavily on technology and digital marketing techniques. It’s a powerful resource that builds trust, credibility and a rapport between yourself and your customers, no matter how loyal or new they might be. They need to know that you’re not […]